Living In A Candidate Driven Market

You won’t be surprised to hear that when it comes to recruitment, we’re living in a candidate-driven market – the power is firmly in the applicant’s hands.

The reason for this, of course, is that job opportunities far exceed jobseekers, allowing candidates to be more selective than ever before.

Recruiters and businesses alike are having to sing for their supper in order to entice candidates away from the competition. But how do you stand out in such a saturated market?

First stop, branding

The stronger your brand is, the more candidates will want to be associated with you. But this isn’t just about the way you look – you need to talk the talk if you want to entice great talent. This means finding your unique voice and communicating what makes you awesome. To keep candidates interested throughout the entire recruitment journey, make sure you ‘sell’ yourself at every stage; the last thing you want is to lose a great prospect at the last hurdle.

Next step, employee benefits

Nowadays, pay packets alone don’t cut it – candidates expect far more wholesome employee perks. They want to create a healthy work/life balance and develop their skills, so benefits such as flexible working hours and training are generally valued more highly than financial reward. So make sure they’re central to your employee engagement strategy and are communicated clearly in your recruitment process.

And finally, grow your own

If you want to build a truly awesome team, then you need to think outside the box. By bringing people in at trainee/graduate/apprentice level and investing in them for the long haul, you’ll be able to shape them into company superstars. This will obviously take time and needs to be planned properly, but the benefits are huge. This is how businesses create enviable teams made up of individuals who have evolved with the company. And guess what? The more you invest in your employees, the more loyal they’ll be.

If you would like help with your recruitment strategy, or have any questions, get in touch.

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